Veterinary practice leadership is hard work with a steep learning curve. Grow your leadership skills and business confidence through insights and education that help you win with people and the real business of veterinary medicine.

Kelly Cooper Kelly Cooper

What Actually Mattered in 2025

For a lot of people, 2025 felt like one long “are you kidding me?” I had more than a few of those moments myself. Curveballs. Shake-ups. One disruption after another. Just when things felt steady, the ground shifted again.

So instead of writing 2025 off as a loss, I want to try something else.
Let’s pause and notice a few things that were quietly, unexpectedly… good.

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